Part 2 The Agent Equation.

Who Does What? More on Job descriptions.

Event Managers may oversee every aspect required to produce an event, from conception to delivery. Their considerations include some, all, or various other of the following aspects:images-1

• Venue hire
• Catering
• Security
• Equipment hire and supply
• Lead in marketing campaign and scheduling
• Insurance
• Attendant staff including volunteer coordination
• Funding raising if relevant
• Finances

In these circumstances the Buyer will pay a lump sum, the total budget, to the Event Company. They will then determine how much spend will be apportioned where, and out of which they will also take their fee.

The greater or more complex the event, the more likely the roles are to be split into independent departments as opposed to one person doing it all. There will be a team, which forms the Event Management Company, and different members may assume different roles for different events for different clients.images-3

Naturally there are many more job descriptions within such companies (than those listed above) but for the purposes of this article, these remain the most relevant. There will always be a main producer who assigns the tasks and oversees the development of the work until final sign off.

Entertainment Agents typically work either as sole small business entities or as part of larger organizations such as Event Management Companies as described in last weeks Blog part one. They may liase and are subcontracted to the Buyer for the specific project, or work under the umbrella of that organization.

From time to time independent agencies are asked to perform the roles of the event management company. Depending on the interest, capability of the agent and the frequency of enquiries, they will accept the job, or refer it to another company with whom they are likely to have a pre-existing association. Some agents prefer to grow their business and become more like event managers over time. It becomes a personal choice.


As cited above, Event Management and the Entertainment Agency are not interchangeable forms of expression. The latter often exists inside the organization of the former but there are also multiple examples existing independently also. Subcontracting is also commonplace.

Next week Part three of ‘The Agent Equation’ More on Job descriptions.